9 min
SEO and GEO audit: what a complete service must include
What an SEO and GEO audit service must include: the steps in the process, the tools that are used, what moves the price and what to demand in the final report.
By Javier Castillo
SEO & GEO
How visibility changes when the one doing the searching is not a person but a language model. What SEO and GEO share, where they part ways, and which habits inherited from search engines stop working when an AI writes the answer.
3 articles
8 min
Heading hierarchy in SEO: what Google says about H1, H2 and H3
What heading hierarchy (H1-H6) is, what Google says about its order and how to structure it well for SEO and accessibility.
By Javier Castillo
7 min
GEO (Generative Engine Optimization): what it is and how it works
GEO, or Generative Engine Optimization: what it is, where it came from and how it differs from traditional SEO. What it takes to be cited in ChatGPT, Perplexity and AI Overviews.
By Javier Castillo
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